Tag: framing-effects

3 pages tagged framing-effects.

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Chapter 33: Reversals — Thinking, Fast and Slow

When the same options are evaluated jointly vs. separately, preferences reverse — because different attributes become salient in each mode. Joint evaluation activates analytical comparison; single evaluation activates emotional response. Neither mode consistently produces the best decisions.
Chapter 34: Frames and Reality — Thinking, Fast and Slow

Equivalent facts described differently produce different decisions — not because people are confused, but because frames determine which aspects of reality are attended to. Frames are not neutral; they are the reality System 1 operates on.
Appendix B: Choices, Values, and Frames — Thinking, Fast and Slow

A condensed version of Kahneman and Tversky’s 1984 American Psychologist paper — the canonical statement of framing effects and prospect theory applied to decision analysis, showing how equivalent descriptions produce systematically different choices.