Tag: availability-heuristic

2 pages tagged availability-heuristic.

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Chapter 12: The Science of Availability — Thinking, Fast and Slow

When judging how frequent or probable something is, the mind answers a different question: how easily can I recall examples? This availability heuristic is fast, often useful, and systematically biased by anything that makes some examples easier to retrieve than others.
Chapter 13: Availability, Emotion, and Risk — Thinking, Fast and Slow

Emotion amplifies availability — fearful events are recalled more easily, judged more probable, and drive policy more than mundane statistics. Paul Slovic’s affect heuristic explains why public risk perception is systematically disconnected from actuarial reality.